Helping you retain your current customers, develop
cross-sell & upsell strategies & identify new prospects

CAMEO Australia can give you the intelligence to develop profitable customer recruitment, retention, cross-sell and upsell campaigns by providing a deep insight into your customers and helping you to locate and target similar prospects with ease.

So what is CAMEO Australia?

It is a unique consumer classification tool for segmenting and profiling your customer data and targeting prospects with precision. In simple terms you can imagine CAMEO Australia as a 'code' and a 'label' which differentiates consumer types. Each neighbourhood in Australia is given a different 'label' depending on the consumer characteristics within that area.

How does it work?

By combining the Australian Census with Transactional data, Proprietary data and data from the Household Expenditure Survey and using our renowned modelling expertise we have been able to classify all the households within each ABS Meshblock with a label describing their geodemographic, socio-economic and lifestyle characteristics. This can be appended onto your database and profiles can be produced to help describe and understand the consumer characteristics of your customer base. This knowledge can then help you to develop your sales, marketing and operational strategies to ensure you portray the right message and offer to match your target audience.

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