Here's how CAMEO can be applied in practice

The CAMEO Classifications can be used within a wide range of sales, marketing and operational strategies including:

• Enhancing and segmenting your consumer databases
• Understanding your customers and responders through profiling
• Locating more prospects by finding look-a-likes using targeted direct mail, telecanvassing, leaflet drops and door-to-door canvassing
• Performing catchment area and site location analysis
• Screening mailing, telecanvassing or door-to-door lists
• Performing advanced statistical analysis and developing marketing models and scorecards
• Understanding market potential and use in strategic planning, setting sales targets and evaluating site performance

CAMEO Australia, like all our country classifications, is supplied with Callcredit Marketing Solution's unique CAMEO International Code which enables users to take a global view of their customers and markets, using a single classification, meaning that they can profile customers in one country and find similar prospects in any other country!

To find out more please contact us by emailing: cameo@callcreditmarketing.com

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