Callcredit - CAMEO Australia - segment, profile & target Australian consumers across Australia

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CAMEO Australia Overview

A powerful geodemographic segmentation classification designed specifically to profile, segment and target Australian consumers.

Built using the latest geodemographic, transactional and expenditure data at ABS Mesh Block level.

Developed from a wide variety of data variables, including:

Child and Adult Age
Household Composition
Ethnic Origin
Household Income
Qualifications
Unemployment Levels
Travel to Work
Car Ownership
Housing Tenure and Type

Part-time Workers
Current Students
Industry Sector
Employment Type
Household Size
Indigenous Population
Urbanicity
Internet Usage
Household expenditure

The latest modelling techniques were employed to characterise the population into 10 main groups subdivided into 51 neighbourhood categories

These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions

CAMEO Australia Group Code & Description		% Households
1	Affluent Urban Professionals	7.76%
2	Wealthy Family Neighbourhoods	11.36%
3	High Income Urbanites & Students	6.02%
4	Comfortable Mixed Suburban Areas	18.55%
5	Mixed Areas Of Modern Detached Homes	13.54%
6	Less Affluent Older Singles, Couples & Single Parents	7.07%
7	Less Affluent Mixed Family Neighbourhoods	14.51%
8	Low Income Rural & Suburban Neighbourhoods	11.91%
9	Diverse Low Income Urban Communities	4.60%
10	Very Low Income Rural Communities	4.67%

A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
Use CAMEO Australia to:

1) Plan your marketing activity based on the most comprehensive data available
2) Obtain valuable customer insight
3) Build a clearer picture of online customers
4) Understand the makeup of retail catchments
5) Identify new store locations
6) Improve customer acquisition rates and reduce costs
7) Identify cross-sell opportunities and increase retention
Socio-Economic Indexes For Areas (SEIFA) have been created from 2006 Census information. These indexes are provided by the Australian Bureau of Statistics and give a more general measure of socio-economic status than is given by looking at isolated variables. The three SEIFA indexes included in the CAMEO Australia table are:

- Index of Relative Socio-economic Advantage: a continuum of advantage (high values) to disadvantage (low values) which is derived from Census variables such as households with low incomes and people with a tertiary education.

- Index of Economic Resources: focuses on economic Census variables such as income, housing expenditure and assets of housesholds.

- Index of Education and Occupation: includes Census variables relating to the educational and occupational characteristics of communities, such as the proportion of people with a higher qualification or those employed in a skilled occupation.
CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
CAMEO Australia Analysis can work alongside CAMEO Australia to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.

Download Product Information Sheet >>

Download Quick Reference Table >>

To find out more please contact us by emailing: cameo@callcreditmarketing.com

CAMEO Australia Table

CAMEO Australia Portraits

The Global CAMEO Suite

Benefits of CAMEO

Applications of CAMEO

CAMEO Appending

About Us

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Tel: +44 (0) 113 242 4747
Fax: +44 (0) 113 242 4747
cameo@callcreditmarketing.com

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